How do we make 15000 employees understand about the important functions of one vertical and the “Reach” of this vertical?

We at Ibis worked closely with the client to understand the different functions of this particular vertical in depth and came up with a 2 day event which had a variety of interactive stalls. Each of their function had an exclusive and engaging booth with very less literature printed, but with a lot of interaction. This 2 day event saw a footfall of 12000 people, which in turn helped this vertical achieve a great CSAT score.